High Liner Foods is one of the first companies in the world to pilot the United Nations Food and Agriculture Organization (FAO) universal fishery ID codes. The codes, which are being developed by Sustainable Fisheries Partnership (SFP) and the FAO, combine key information about fisheries (species common and Latin name, management unit, gear type and vessel flag) to create a unique ID code for every fishery in the world. High Liner will be working with suppliers of Namibian hake to use the IDs to track fish from vessel to customer as part of the pilot project, and exploring how the IDs can be used more broadly in their traceability, marketing and reporting systems. Globally, development and uptake of the codes will help reduce confusion, increase transparency and traceability, and could help deter fraud and IUU fishing in seafood supply chains. High Liner’s participation in this pilot phase will help build the system and show proof of concept.